Wednesday, December 3, 2008

One Toner Cartridge at a Time


It's interesting how something as benign, as everyday, as ordinary as a printer cartridge can make all the difference in the world. In my travels as a message and media consultant, I am lucky to come across some really amazing people and everyday I'm blown away at how many people are dedicating themselves to positive change. Last spring, I was fortunate enough to meet and work with Rob Dube, President and co-founder of Image One, a "company that is helping many companies across the nation to manage and simplify their printing environments," based in Oak Park, Michigan. Rob and his partner, Joel Pearlman, have been in business together since high school and built an award-winning methodology and business model. But I met Rob because he and his partner wanted to make a daily difference in lots of people's lives. You see, Joel's daugther, Danielle, has autism and because Joel and Rob believe that businesses should give back to their community, they decided to launch TonerForAutism.com, an easy way for organizations, businesses, schools and people to make a difference with the simple act of buying toner for their printers. Their goal? TonerForAutism.com is dedicated to raising awareness and donating at least $1,000,000 by contributing 5% of every sale to organizations that support autism-related research and issues.

I had a great conversation with Rob today and am THRILLED to be joining on board as a partner development associate, to help bring TFA's mission and vision to organizations who already support families, children and communities dealing with autism, as well as anyone else interested in making a difference.

I'd love to invite anyone who believes that small change adds up to huge impacts, to take a look at Dani's story and the mission behind TonerForAutism.com. You'll be glad you did. If you're interested in participating, either on an individual basis, or through your business or organization, drop me a line and I can help you to get started.


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